Making Your Website Work: Copy & Design Tweaks for Smart Business Owners

🔹 A business owner who takes care of their website themselves. You’ll learn how to write better copy & how to make sure that your design doesn’t kill your message.

🔹 A copywriter who wants to sharpen their skill. You’ll also learn to spot bad design and discover powerful arguments to use in conversations with your clients and their designers.

🔹 A web designer who wants to design not only pretty websites but websites that convert.

💡 Among other things, you’ll learn:

• How to spot (and fix) vague and self-centered copy
• How to structure your homepage to make your message clear
• Why you should delete your Testimonials and FAQ pages
• Where to place call-to-action buttons to get more people to click
• What design mistakes get in the way of your message